The government has launched the ‘Get In Go Far’ advertising campaign to encourage more young people to consider an apprenticeship. The four-year campaign, which kicked off in May, supports the government’s commitment to create three million apprenticeship starts by 2020. It will inform and inspire young people to consider the option as a valid and credible route to a rewarding career. www.getingofar.gov.uk
As a firm we embraced apprenticeship schemes in 2012 after changes in University fees led us to realise quality students might opt for apprenticeships rather than degrees. Since then, we have taken on two apprentices each year. In 2016 we employed two Sussex Downs College students, Eleanor Griffiths and Jake Allonby. Both are based in the Eastbourne office and Eleanor works in Andrew Robinson’s team and Jake is part of the Dental and Medical team working for partner, Greg Penfold.
Paul Potter says the firm will continue taking on apprentices. “The apprenticeship scheme is an excellent alternative to recruiting graduates, independent of any possible financial funding benefits. Apprenticeship schemes help to boost local employment and for us has promoted good relationships with Sussex Downs College who work closely with both the students and the employer to ensure the apprenticeship scheme benefits all those involved.”